We deal with art in an unpretentious way by focusing our efforts on the artists and their work. We help promote the work of creative individuals and communities around the world through the provision of a market-style website together with individualised online spaces to list, promote and share resources and events. We actively encourage direct artist-collector contact and communication.
When we started this journey, we used to simply promote ArtMarketDirect.com on our social media channels by trying to show artists what a great deal we offer, compared to the big four mega-art sites. We used to list features and talk about prices…but that was boring. We analyzed how we go about selling art to collectors as professional artists. The conclusion; in most cases in the real world of face to face selling, relationships exist or are created.
It’s not rocket science. But relationships were not being created or developed with a logo and a slogan.
We changed how we market our site by focussing a lot more on our artists content – sharing what they upload to our social media channels and engaging with responses. This has worked well. Our marketing works best when we promote our artists and their work. It obviously helps us too if our artists and collectors post links to ArtMarketDirect on their own social media channels, share the details of our great facebook groups or share content from the dynamic directory or events pages.
Unsurprisingly too, our artists sell more when they share links to their ArtMarketDirect gallery or pieces they have uploaded to their own social media channels. We will do our best, but it is a team effort to get sales across the line.