Spread The Love By Teasing The Trail
The simplest idea we saw some years ago was used in the South of England at an Open Studio trail.
At each studio as were about to leave, we were given a piece of A4 paper with the details of 4 more artists involved in the trail. We were drip fed the details and because of this we were afraid of what we might miss if we had not been given another leaflet.
The information was simple:
Location Number on the trail
- An image of the type of work
- Contact Details
- Basic map
It was genius since the trail kept on giving. It felt like a treasure hunt where clues were slowly being divulged to us and it was fun!
Everyone Promotes Everyone
Using our earlier example, if your group has said, 40 artists, then that is 10 separate leaflets.
In this case, those Open Studios which historically have very few in terms of footfall might be promoted by all in the hope of boosting numbers.
Open Studio Is All About Artists Promoting Other Artists
Open Studio is a wonderful event in that of course artists are, in a way, competing to show their work to the same folk, but it is overwhelmingly complementary when all artists in a given area can pull together for themselves and the greatest result for the group as a whole!
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